THE WHAT? Firmenich has announced that it has signed a strategic partnership with sense experience pioneer, ScentRealm. The duo will work together to enhance the fragrance and aroma experience for Firmenich’s customers and consumers through jointly developed digital devices.
THE DETAILS “I am delighted to announce our strategic partnership with ScentRealm. Together, we combine Firmenich’s expertise in fragrance and taste creation with ScentRealm’s innovative digital technology allowing us to explore new scent and aroma experience applications for the Chinese market” said Paul Andersson, President, Firmenich China. “This collaboration will strengthen our leading digital innovation in the fragrance and flavor industry and develop captivating new experiences for our customers and for consumers in China.”
“We are excited to partner with Firmenich, which has rich knowledge and scientific capability on both smell and taste. We also share the same values of innovation, always breaking through boundaries to offer a better and more exciting sensory experience to our users” added Mr. Huang Jianwei, founder and CEO of ScentRealm.
THE WHY? China is a key strategic market that will drive future growth opportunities, Firmenich said in a statement.