THE WHAT? Puig-owned Charlotte Tilbury has named Gong Jun as its newest Global Ambassador.
THE DETAILS According to Jing Daily, alongside campaign images and videos, Charlotte Tilbury has released a limited edition signature â€˜Pillow Talk’ series, which includes eyeshadow palettes, lipsticks, highlighters, and blushes.
THE WHY? Jun has a social media following of 19.5 million on Weibo, with the hashtag #GongjunCTGlobalAmbassador having hit 63 million views on the social site.
According to Jing Daily, Jun’s partnership with Charlotte Tilbury will allow the label to â€˜find relevance with today’s younger generation and underline the brand’s premium positioning.’