To add to her list of booming businesses, Kim Kardashian is entering the skincare game with her newest brand SKNN BY KIM. While sister Kylie Jenner has included skincare in Kylie Cosmetics for a while now, Kardashian has not entered the game yet, sticking with her now-paused KKW Beauty line and fashion brand Skims.
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“In all of my business endeavors, I’ve been fueled by my passion to fill gaps in the market with expertly-crafted and universally-loved products that are performance-driven-and I have carried this same drive and approach with me into creating a legacy skincare brand” said Kardashian in a statement. In a recent Instagram post, Kardashian revealed that her line would include nine clean skincare products for all skin types and that all would feature refillable packaging. “I’ve been so privileged to learn about skin and skincare over the years from the world’s top dermatologists and estheticians, and every bottle from my new line is filled with the knowledge I’ve accumulated along the way” Kardashian wrote on her Instagram post.
Kardashian has been very open about the fact that she has suffered from psoriasis, a skin condition that can cause itchy, painful patches on the body or face. “What began as a psoriasis diagnosis became the catalyst for my journey of skincare discoveries, inspiring me to learn more about my skin and how to care for it” Kardashian said in a statement.
The new line will launch on June 21st, exclusively on sknnbykim.com. The current product list includes a cleanser, toner, exfoliator, hyaluronic acid serum, vitamin C serum, moisturizer, eye cream, vitamin C oil, and nighttime oil.
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