THE WHAT? Reality star turned entrepreneur Kim Kardashian has launched a new Coty-owned skincare line, named SKKN By Kim.
THE DETAILS The nine-product skincare was said to have been born out of Kim’s â€˜dream to bridge the gap between the world’s most renowned dermatological experts and people at home seeking high-performance skincare.’
SKKN BY KIM reportedly offers: â€˜clinically proven skincare solutions to support the skin’s natural abilities and revitalize the complexion.
THE WHY? Kardashian said: “What began as a psoriasis diagnosis became the catalyst for my journey of skincare discoveries, inspiring me to learn more about my skin and how to care for it. Working with some of the top dermatologists and estheticians over the years has given me the incredible opportunity to learn from their expertise – and I knew I had to share my learnings.
“Fuelled by years of gathered insights, SKKN BY KIM’s science-backed formulas work together to reactivate skin’s inner potential and inspire confidence. I’m proud to finally be able to share this collection with everyone.”