Lights Lacquer Announces Rebrand – Industry News –

Lights Lacquer Announces Rebrand – Industry News

 - Photo: Lights Laquer

Photo: Lights Laquer

Lights Lacquer, a vegan, cruelty, and twelve-free nail lacquer brand created by Miami-based, beauty influencer Kathleen Fuentes – better known as KathleenLights – announced its new look. A brand known for its highly-pigmented formula, the company has unveiled redesigned product packaging and bottles, products beyond its polish offering, the return of fan-favorite shades, and the addition of a new signature shade. 

The Bottles

The rebrand includes larger glass bottles, allowing for more product (13 ml), to its entire collection of existing 80 shades. The bottles features a soft cream, custom-embossed, soft-touch cap with the newly designed Lights Lacquer logo. Additionally, the bottles feature the brand’s iconic oval-stemmed, rounded, flat-brush.

 - Photo: Lights Laquer

Photo: Lights Laquer

New Products

As part of the brand’s relaunch, Lights Lacquer is adding new product offerings beyond its current nail lacquer line including:

  • Hydrating Cuticle Oil ($12): With natural ingredients including sweet almond & jojoba oil that softens and conditions, the cuticle oil provides deep moisture, rejuvenating, restoring, and nourishing cuticles while promoting nail growth.
  • Polish Potion ($13): A plant-based, non-acetone, lavender fragrance polish remover, the sugarcane-derived solvents work to break down nail color, while nourishing the nail bed.  
  • She’s All Matte ($13): A mattifying topcoat 
  • Four New Evergreen Nail Art Stickers ($7): Mystical Madness – Gold foil mixed with black and silver foil stars, gemstones, all-seeing eye, fortune-telling globe, constellations. Like it’s 1992 –  A mix of colorful gummy bears, safety pins, rainbows, butterflies, shrooms, psychedelic melting smiley faces, peace flowers, and interplanetary alien faces, cowboy kicks, and dominoes. Not In the Moood – Multi-tonal cow print spots featuring eight different color spots including purple, green, pink, red, deep brown, and light brown. Backstage Pass – Rocker-inspired nail art.

New Shades

Lights Lacquer is bringing back fan-favorite OG shades including Ace, a true apple red; Caramello, a deep caramel with yellow undertones; Chloe, an army green; Zoey, a cool-toned mauve; and Pinky, translucent baby pink with peach undertones. Lights Lacquer is also introducing its new signature brand shade, Dream Street, soft cream with slight pink undertones ($11 per bottle). 

A Unified Lights Brand

Kathleen’s apparel and merchandise line, “Lights Label” will fully transition to become part of the Lights Lacquer umbrella of product offerings. “Lights the Label” will include a variety of accessories, home and lifestyle items, as well as an apparel line. 

“As our story continues to unfold and evolve, so does our brand,” said Kathleen Fuentes, founder of Lights Lacquer. “It’s incredibly important to me, to ensure our products, branding, and offerings are not just competitive among the industry, but more importantly, ensuring we are offering quality, value, and culture-driven products at the helm of our brand. I’m honored to share my journey with our customers and I am humbled every day by the outpour of love and support they’ve shown my business. It’s my goal to consistently bring quality, innovative and unique products that help make people feel beautiful, from the inside out.”

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