L’Oréal USA appoints Han Wen as Chief Digital & Marketing Officer 

THE WHAT? L’Oréal USA has appointed Han Wen as Chief Digital & Marketing Officer, effective immediately. 

THE DETAILS Wen will serve as a member of L’Oréal USA’s Management Committee and will lead the digital transformation of the company at the enterprise level, in partnership with its divisions and brands. 

Her remit includes a focus on consumer insights & intelligence, digital go-to-market-strategies, marketing innovation, media planning and buying, and creating a center of excellence in content and digital services.

Wen has previously served in L’Oréal USA’s Professional Products Division [PPD], where she has led the digital transformation for the US PPD business since 2017.

THE WHY? David Greenberg, L’Oréal USA CEO, said, “Han brings deep experience and expertise to this strategic role at a time when digital is at the forefront of our business. Her outstanding track record and extensive knowledge of how we can best engage with our consumers and accompany them in both offline and online environments will be critical to our success.

“We are always focused on innovating our marketing strategies and adapting our channels to meet the changing needs of our consumers, and we are thrilled that Han will be driving our digital transformation in partnership with our brands.”